LOST: SEASON ONE and ORVILLE REDENBACHER'S
The winner of PROMO's 2006 Entertainment Marketing Award (the "EMMA"), this campaign partnered the biggest name in popcorn with the hottest show on TV. The promotion built on the buzz of LOST's Season Two fall premiere while allowing for significant activity at retail by also leveraging the Season One DVD box set. Consumers were invited via a themed TV spot, on-pack messages, a co-branded FSI and an online microsite to enter the "Get LOST with Orville" sweepstakes and save $10.00 off the purchase of the DVD.
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