ICE AGE: DAWN OF THE DINOSAURS and TACO BELL
How do you keep kids engaged in a movie property during the home entertainment window? Have one of the world's biggest restaurant chains give them cool themed character premiums. Twentieth Century Fox partnered with Taco Bell to distribute millions of ICE AGE: DAWN OF THE DINOSAURS toys at its 5,800 locations nationwide.
 |
| See other success stories |