LIVE FREE OR DIE HARD and AAMCO
Guys love their cars. Guys love their action movies. AAMCO tied-in with Twentieth Century Fox's DVD release of LIVE FREE OR DIE HARD to give guys what they want in a one stop shop. With their Drive Hard promotion, AAMCO offered consumers a DVD instant coupon, savings on an oil change with the purchase of the DVD and the chance to spend a day with the film's stunt coordinator in Hollywood. The multi-million dollar program included TV, radio, direct mail, in-store signage and online messaging.
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