27 DRESSES and BLOOMINGDALE'S
Bloomingdale's aligned with Twentieth Century Fox to offer consumers who made
a purchase of $300.00 or more in the dress department their own copy of the
27 DRESSES DVD. The promotion was supported by print ads, in-store signage, online communications and a dedicated window display event at the Bloomingdale's flagship store in New York. Consumer engagement was so strong that the retailer and Fox have partnered together on several subsequent campaigns.
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